The Next Big Thing for Marketing
It’s time to put the full power of technology behind a marketing concept that’s as old as commerce itself.
For eons, merchants have benefited from focusing on customer preferences. Even for early traders, it was clear that remembering details about your customers’ likes and dislikes enhances transactions and builds customer loyalty.
About fifteen years ago, marketers started using the term “one-to-one marketing” (or 1:1 marketing) to describe a CRM strategy that emphasized this kind of highly personalized interaction...