Smashing Success. U of M Campaign exceeds mightiest expectations Modus Via Delivers a Big Win
There's something to be said for careful planning, especially in this case. The marketing professionals at U of M involved on this project understood the value of relevant marketing and got to work. With some minor revisions along the way, the underlying strategy of the campaign remained focused and the principle foundation of the three month recruiting campaign...
BEST PROJECT OF 2011 UNIVERSITY OF MICHIGAN
We're excited to be part of the University of Michigan School of Information's new recruitment strategy. Understanding the shift in consumer behavior, the School of Information wanted to take a fresh approach to attracting the brightest minds in the field of information technology.
